Hill Holliday Partners with Planet Fitness and Boy & Girls Clubs to Prevent Bullying

Hill Holliday has partnered with Planet Fitness, and the Boys & Girls Clubs of America to spread kindness and end bullying this October (National Bullying Prevention Month) by donating 100 percent of all new member enrollment fees through Oct. 13 to the Boys & Girls Club. Everyone is invited to join for just $5 down, and then $10 per month with no commitment. Existing Planet Fitness members are also welcome to make a donation to the cause in-club during that timeframe.

The promotion, which last year raised more than $1 million, helps support programs to prevent bullying and promote a culture of kindness through the Planet Fitness philanthropic initiative, The Judgement Free Generation™.

Bullying has become all-too-common, with 1 in 4 kids reporting that they've been bullied and parents of school-aged children citing it as their number one concern. As the home of the Judgement Free Zone®, Planet Fitness is committed to addressing this issue and has funded trainings for more than 2,000 staff from 764 Boys & Girls Clubs across the country through a partnership with the Yale Center for Emotional Intelligence.

"Our gyms are safe, judgement free spaces for our members, and our goal is to extend that same culture of acceptance to youth and the communities we serve," said Chris Rondeau, Planet Fitness CEO. "Together with our franchisees, staff and members, Planet Fitness has funded trainings and resources for Boys & Girls Clubs of America professionals and youth leaders on how to create kinder cultures, awarded more than $50,000 in scholarships to youth who embody values of kindness and acceptance, and built Mini Judgement Free Zone fitness centers within local Boys & Girls Clubs so that kids have a welcoming, non-intimidating space to be active. We look forward to continuing to deepen our impact in the years to come."

"Our partnership with Planet Fitness is not only helping to empower our Club professionals and youth to foster positive, emotionally safe climates in Boys & Girls Clubs, it's helping them to thrive day-in and day-out," said Boys & Girls Clubs of America President and CEO Jim Clark. "This effort is exemplary of our mission to offer Club youth a wide range of health and wellness-focused programs that extend beyond physical activity and proper nutrition to include social and emotional well-being."

more stories like this

McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack to…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more