MullenLowe Helps Imagine an End to Alzheimer’s

In 2016, the world lost Gene Wilder to Alzheimer’s disease. As Willy Wonka in Willy Wonka & the Chocolate Factory, Gene inspires us to believe that anything’s possible with the power of imagination. Alzheimer’s can steal your imagination piece by piece. Willy Wonka's chocolate factory gave generations of families the hope of making the impossible possible. Since 1980, the Alzheimer's Association has been striving to do the same, spearheading bold research initiatives, making historic strides in public policy and investing in enhanced care and support for all those affected by Alzheimer's disease. The brains behind saving yours are working every day to fulfill our vision of a world without Alzheimer's—a true golden ticket.

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