McCann Torre Lazur Acts on Suicide Prevention

Inspired by the experience of a colleague who lost a loved one to suicide, a team of volunteers at the healthcare communications company McCann Torre Lazur, a McCann Health Company based in Parsippany, New Jersey, has spent the last two years engaging their creative powers to build a powerful call to action for suicide prevention, showing the world that life is worth living.

Earlier this month, #worthliving team took The Orange Project to the streets–Garibaldi Square in Washington Square Park, NYC –- and invited the public to write a note and maybe help save a life.

Using the orange sticky note as a visual vehicle to speak out for suicide awareness, the team wants to tell those suffering that suicide isn't the answer. They want to give hope to the girl being bullied, the boy who feels unloved, and other young adults experiencing dark moments. The team will be inviting people to handwrite a note of hope and encouragement for someone who needs it and maybe help save a life.

Now in its 3rd year, the #worthliving team is working with students across the globe to roll out The Orange Project, a youth-driven educational and social media campaign encouraging more open communication about suicide and an understanding of its warning signs. The team hopes to build the largest photo album of handwritten notes from across the globe to raise awareness about suicide prevention in young people and (hopefully) break a Guinness World Record, but the ultimate goal remains the same…to help save a life.

 

more stories like this

McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack to…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more