Social Responsibility is a Core Value at McCann Tel Aviv
Social responsibility takes many shapes at McCann TEL AVIV. From fostering employment opportunities to working with artists and small businesses, the agency has shared with STRONGER a sampling of their community activities. Read more below and for further information, please contact Julia Yablonsky.
The agency created the media agency, McCann Valley, to bring employment opportunities to Mitzpe Ramon, a small, isolated town in the Israeli desert, known for high levels of unemployment and low wages. Currently, McCann Valley employs 35 individuals with a goal of reaching 120 by 2017. McCann TEL AVIV won a golden Effie for this initiative.
In another community-driven effort, focused on helping small home businesses in Israel, McCann TEL AVIV opened an on-line store, Shopicka, for designers and artists to sell their products. With the help of McCann TEL AVIV, Shopicka eliminates the complicated management system of an online store (such as shipping, marketing, payments and inventory), allowing businesses to focus on creating their products.
McCann TEL AVIV has also partnered with institutions of higher learning to create McCann Campus—an advertising and new media school. The targeted demographic is young college graduates from the periphery of Israel who have less access to professional resources in the marketing and advertising space. McCann’s goal is to provide these students with an equal opportunity to enter and succeed in the advertising profession.
We R Darom is a joint initiative between McCann TEL AVIV and a major Israeli bank. To help small businesses, McCann TEL AVIV created an online platform to promote these businesses, and a TV campaign to bring traffic to the website.
- IPG Volunteers Serve Meals to the Elderly - Published on 11/15/2017
- McCann Global Health Joins Clean Cooking Champions - Published on 11/15/2017
- FCB Ulka and Times of India Move from Division to Inclusivity - Published on 11/14/2017
- MullenLowe Helps Imagine an End to Alzheimer’s - Published on 11/10/2017
- Interpublic Receives Perfect Score on 2018 HRC Corporate Equality Index - Published on 11/09/2017
- Hill Holliday and Novartis Collaborate with Cyndi Lauper for World Psoriasis Day - Published on 11/07/2017
- The Martin Agency and Purina Raise Money for Rescue Horses - Published on 11/03/2017
- Cadreon Women’s Impact Hosts ‘The Need for Male Allies’ - Published on 11/02/2017
- McCann Health Works to Destigmatize Mental Health - Published on 10/20/2017
- McCann Health & Afghan Ministry of Public Health Partner To Increase Childhood Vaccination Rates - Published on 10/19/2017