Client Solutions
Interpublic agencies serve over 4,000 clients. And each client has unique marketing needs.
To meet the challenge of creating custom marketing solutions, Interpublic developed five basic relationship models that provide organizing structure to group our agencies in ways that best meet each client's unique needs.
- Client formalizes relationship with holding company to steward multiple Interpublic specialist companies.
virtual network model
- One agency of record coordinates many Interpublic specialist companies, on an ongoing basis and on behalf of a single client.
lead company model
- Client engages one agency of record to coordinate multiple disciplines within said agency.
integrated agency-of-record model
- Client has ongoing relationship with one Interpublic company and assigns episodic project work to other Interpublic agencies.
project collaboration model
- Client works with one Interpublic company in a single discipline in a traditional agency-client relationship.
single discipline model