Q1 2008 Earnings Webcast
company finder

Client Solutions

Interpublic agencies serve over 4,000 clients. And each client has unique marketing needs.

To meet the challenge of creating custom marketing solutions, Interpublic developed five basic relationship models that provide organizing structure to group our agencies in ways that best meet each client's unique needs.

 

virtual network model
Client formalizes relationship with holding company to steward multiple Interpublic specialist companies.
Learn More
  • CA and Interpublic Group
lead company model
One agency of record coordinates many Interpublic specialist companies, on an ongoing basis and on behalf of a single client.
Learn More
  • McCann Worldgroup and Microsoft
  • WeberShandwick and IRS
integrated agency-of-record model
Client engages one agency of record to coordinate multiple disciplines within said agency.
Learn More
  • Chevrolet and Campbell-Ewald
  • UPS and The Martin Agency
project collaboration model
Client has ongoing relationship with one Interpublic company and assigns episodic project work to other Interpublic agencies.
Learn More
  • Taco Bell and Draftfcb with Futurebrand
single discipline model
Client works with one Interpublic company in a single discipline in a traditional agency-client relationship.
Learn More
  • Stella Artois and Lowe
  • Athens 2004 Olympics and Jack Morton Worldwide
  • Nike and R/GA