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Lead Company Model

Some clients need world-class expertise in many marketing disciplines. Award-winning web design. Distinctive corporate branding. Ground-breaking events. Great consumer advertising campaigns. And all of these across global markets. Clients needing this level of service can turn to a single Interpublic unit to direct a range of marketing programs developed at multiple Interpublic agencies.

 

Depending on need and sector, Interpublic agencies come together into bespoke teams that work exclusively with one client, often with only one contract. One lead company directs the work.

 

This integrated approach to a client's business leverages the best marketing specialists from around the world, into a seamless team.

 

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