Client Solutions
EDIT ME
- Client formalizes relationship with holding company to steward multiple Interpublic specialist companies.
virtual network model
- One agency of record coordinates many Interpublic specialist companies, on an ongoing basis and on behalf of a single client.
lead company model
- Client engages one agency of record to coordinate multiple disciplines within said agency.
integrated agency-of-record model
- Client has ongoing relationship with one Interpublic company and assigns episodic project work to other Interpublic agencies.
project collaboration model
- Client works with one Interpublic company in a single discipline in a traditional agency-client relationship.
single discipline model