Many of our clients have ongoing relationships with only one Interpublic agency, specializing in one marketing discipline. However, when the client has a need that requires additional expertise, the agency can turn to a sister company for seamless expansion of capabilities.

By staying within the Interpublic family for project-based assignments, the client benefits from collaboration between agencies that share processes. This sharing streamlines the creation of new marketing programs.

Examples:

• Taco Bell and Draftfcb with FutureBrand Case Study