Many of our clients look to one Interpublic agency to provide them with a single specialized service. This model allows clients to have an ongoing relationship with one best-in-class marketing specialist. In this traditional client-agency model, one agency provides service in a single discipline.

In these instances, the holding company functions in the background. Interpublic continues its support of the agency through back-office assistance and access to best practices, which allows the company to focus exclusively on delivering superior results for their clients.