Interpublic offers benefits to the network of agencies under our umbrella in two key areas: centralized services and collaborative tools. These programs mean our agencies stay focused on the work they do for clients and benefit from best practices across the spectrum of marketing communication disciplines.

Shared Services & Utilities:

First, Interpublic allows our agencies to focus on their clients and professional practice areas by providing shared financial and administrative systems.We offer our agencies this support in the following areas:

• Talent -- the recruitment, retention and management of top talent in every aspect of marketing
• Property -- real-estate management
• Procurement -- aggregating buying power to gain efficiencies
• Information Technology -- smart investing in scalable technology
• Knowledge Sharing -- innovative programs and publications
• Legal & Finance -- tax, investor relations, acquisitions, intellectual property
• Back-office services -- payroll, travel and expenses, insurance

Culture of Systemic Collaboration:

Second, Interpublic encourages collaboration between agencies. Today, clients need specialists to develop marketing solutions that meet the challenges of a fragmented, oversaturated market. From embedded content to experiential marketing, clients need a full stable of experts from best-in-breed agencies. Interpublic encourages this collaborative culture through programs, tools and personnel.

To check out how this collaborative spirit works across Interpublic agencies, look through these recent issues of FUEL, our inter-agency newsletter:

  Fuel Newsletter - Strength in Diversity - October 2011 - PDF (2.8 M)

  Fuel Newsletter - Social Media - February 2011 - PDF (549.9 K)

  Fuel Newsletter - Fall 2006 - October 2006 - PDF (1.4 M)

  Fuel Newsletter - vol. 4 - March 2005 - PDF (950.3 K)

  Fuel Newsletter - vol. 3 - September 2004 - PDF (1 M)

  Fuel Newsletter - vol. 2 - April 2004 - PDF (2 M)