Carmichael Lynch Relate building relationships between people and brands.

Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations and social engagement. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients an unparalleled advantage.

Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

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about Carmichael Lynch Relate

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  • Public Relations
  • Social Media
  • Strategic Branding / Design
  • Corporate Communications


  • Minneapolis, United States
  • New York, United States
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recent work.

Overnight Coffee Heats Up Genuine Thermos® Brand

Carmichael Lynch Relate and Genuine Thermos® Brand invited thermos brand fans to "wake up and smell the piping hot coffee" delivered to their doorsteps overnight as part of the Genuine Thermos® Brand Overnight Coffee Challenge. Objective Read More

Castello Elevates A Premium Brand for Cheese Lovers

While developing a strategy to get consumers to notice Castello’s premium cheeses, we found that sometimes the trick is in a good pairing, whether it’s with right wine, a good hamburger, or a celebrity chef.Objective Read More

Pinterest Helps MasterBrand Cabinets Gain Marketshare

Spong created a campaign that drove awareness to MasterBrand's Pintrest page -- making it feel more like an open house than a construction site.Objective Read More


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