Frank About Women The female-forward brain trust of Mullen

Frank About Women is a pioneering leader in marketing to women with 10+ years of turning insights into action for Fortune 500 companies around the globe. We're fueled by the belief that marketers need a candid voice in understanding the female psyche and women's evolving mindsets, behaviors and expectations.

With a deep commitment and unparalleled experience, Frank About Women is Mullen's unique asset in the creation of communication that drives women to engage with brands.

We have experience across a diverse list of categories and industries:

  • Apparel
  • Appliances
  • Automotive
  • Consumer Electronics
  • Consumer Packaged Goods
  • Financial Services
  • Greeting Cards
  • Health and Wellness
  • Home Furnishings
  • Home Improvement
  • Media and Publishing
  • Personal Care
  • Retail
  • Technology
  • Toys
  • Travel

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about Frank About Women

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disciplines

  • Women's Marketing
  • Advertising / Full Service
  • Strategic Branding / Design
  • Digital Services
  • Public Relations
  • Social Media
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locations

  • Winston-Salem, United States
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recent work.

Leveraging Shopping Behavior to Drive Traffic and Sales

When over 80% of your consumers believe that shopping in your stores is an opportunity to focus completely on themselves, it's a great opportunity to differentiate your brand and drive traffic and sales at the same time.Objective Read More

Tapping the Power of Emerging Media to Capture the Millennial Mindset

By its very name, Hanes Hosiery was not relevant to the younger generation of women. However, leveraging fashion influencers and pushing content through strategic social channels, the brand has been redefined in the eyes of today's millennial women.Objective Read More

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