FCB Health brings brands to dominance
FCB Health has had one unique mission: the adaptation and application of key insights and techniques from the behavioral sciences to brand building communications. With highly integrated marketing, scientific, creative and digital capabilities, the agency can fulfill a client’s healthcare communication needs from end-to-end.
With more than 30 years experience in bringing brands to dominance through the creation of work that is strategically relevant and creatively compelling, FCB Health has launched more than 50 new brands, countless new indications and new product formulations. Many of these brands have become megabrands, including Atripla, Cialis, Fosamax, Imitrex, Januvia, Lovaza, Nuvigil, Stelara, Vioxx and Zocor.
Based on the strength of its work and the power of its offering, FCB Health was named “Agency of the Year” by MedAdNews in 2005 & 2008, and by Medical Marketing & Media in 2006 and 2011. The agency has also been recognized for its creativity by being named “Most Creative Agency” by MedAdNews for three consecutive years in 2010, 2011 & 2012. The agency also swept the recent DTC Perspectives 2012 Awards, winning Best Integrated Campaign, Best Television Campaign and Best Print Campaign.
FCB Health Raises Awareness Around TB
In conjunction with World Tuberculosis Day, FCB Health launched “Louder Than TB,” to raise awareness of tuberculosis (TB), which tops HIV as the leading cause of infectious disease deaths worldwide. Each year, nearly 10 million people develop TB, at least one million of whom are children. TB’s most heartbreaking targets are young children. Last year, one million children under the age of 14 fell ill with TB – 140,000 of them died. Read More
FCB Health and Teva Women's Health Launch 'No B.S.' Campaign
FCB Health worked with Teva Women’s Health to launch Plan B One-Step’s latest campaign, “Myth Breaker,” which challenges some of the myths that result in unintended pregnancies and empowers women ages 18-34 to take action for emergency contraception when events don’t go according to plan. With the tagline “No B.S. Just Plan-B,” the campaign reminds viewers that neither bathing in vinegar nor wishing on a dandelion will help prevent pregnancy. “Myth Breaker” is featured in a 15- and 30- second TV spot as well as on digital, social, print and patient platforms.... Read More
FCB Health Continues to Fight Discriminatory Blood Donation Policies
Outraged at being denied the chance to donate blood for the victims of Sunday’s mass shooting in Orlando, a coalition is calling for an end to discriminatory policies related to AIDS transmission. The Blood Equality coalition includes folks from FCB Health as well as medical experts, scientists and members of the LGBT community. They gathered in front of the steps of New York's City Hall on Tuesday morning to protest blood donor policies that require gay or bisexual men to abstain from sex for a year if they plan to donate blood. Earlier this year, FCB Health launched the Blood Equality... Read More
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FCB Health news.
- New Campaigns Posted on July 13, 2017
- People Posted on May 15, 2017
- Honors Posted on March 21, 2017
- Honors Posted on October 26, 2016