FCB Health brings brands to dominance

FCB Health has had one unique mission: the adaptation and application of key insights and techniques from the behavioral sciences to brand building communications. With highly integrated marketing, scientific, creative and digital capabilities, the agency can fulfill a client’s healthcare communication needs from end-to-end.

With more than 30 years experience in bringing brands to dominance through the creation of work that is strategically relevant and creatively compelling, FCB Health has launched more than 50 new brands, countless new indications and new product formulations. Many of these brands have become megabrands, including Atripla, Cialis, Fosamax, Imitrex, Januvia, Lovaza, Nuvigil, Stelara, Vioxx and Zocor.

Based on the strength of its work and the power of its offering, FCB Health was named “Agency of the Year” by MedAdNews in 2005 & 2008, and by Medical Marketing & Media in 2006 and 2011. The agency has also been recognized for its creativity by being named “Most Creative Agency” by MedAdNews for three consecutive years in 2010, 2011 & 2012. The agency also swept the recent DTC Perspectives 2012 Awards, winning Best Integrated Campaign, Best Television Campaign and Best Print Campaign.

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about FCB Health

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disciplines

  • Healthcare
  • Medical Education
  • Managed Markets
  • Advertising / Full Service
  • Digital Services
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locations

  • New York, United States
  • Toronto, Canada
  • Mumbai, India
  • New York, United States
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recent work.

FCB Health Fights Discrimination Against Blood Donors

FCB Health, working with GMHC and other organizations, has launched “BLOOD EQUALITY,” an initiative aimed at stopping discrimination against prospective blood donors. Read More

Escape the Stall Campaign

FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA) to develop a campaign that would generate awareness of a difficult subject: Crohn’s disease and ulcerative colitis also known as inflammatory bowel disease (IBD).Objective Read More

FCB Health and Teva Women's Health Launch 'No B.S.' Campaign

FCB Health worked with Teva Women’s Health to launch Plan B One-Step’s latest campaign, “Myth Breaker,” which challenges some of the myths that result in unintended pregnancies and empowers women ages 18-34 to take action for emergency contraception when events don’t go according to plan. With the tagline “No B.S. Just Plan-B,” the campaign reminds viewers that neither bathing in vinegar nor wishing on a dandelion will help prevent pregnancy. “Myth Breaker” is featured in a 15- and 30- second TV spot as well as on digital, social, print and patient platforms.... Read More

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