R/GA is the company for the Connected Age.

R/GA, the company for the connected age, develops products, services and communications to grow our clients’ brands and businesses. Founded in 1977 as a pioneer in computer-assisted filmmaking and special-effects, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, and social communications, retail and e-commerce, product innovation, brand development and business consulting. R/GA has more than 1,400 employees globally with offices across the United States, Europe, South America and Asia-Pacific.

Throughout its history, R/GA has received the industry's highest honors, including a technical Academy Award. Adweek named R/GA the "Digital Agency of the Decade" and the agency's Nike+ work was named by Adweek as the "Campaign of the Decade." The agency was named as Advertising Age's and the Cannes Lions Festival's Agency of the Year in 2015 as well as Adweek’s 2014 “Digital Agency of the Year,” which it has won more than six times, including in 2014. R/GA has also received top awards at the industry's most prestigious award shows for a range of interactive work.

Departments: Marketing Sciences / Analytics / Visual Design / Copywriting / Experience Design / Technology / Client Services / Production / Content Studio / Brand Design / Prototype Studio

Capabilities: Media & Connections / Brand Development / Mobile IoT / Social / Commerce / Data Science & Visualization / Presentation / Business Transformation / Business Consulting / Technology Consulting / Experiential

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about R/GA

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disciplines

  • Advertising / Full Service
  • Digital Services
  • Mobile
  • Social Media
  • Shopper / Retail / In-store
  • Direct / eCRM / One-to-one
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locations

  • New York, United States
  • Buenos Aires, Argentina
  • Sydney, Australia
  • São Paulo, Brazil
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recent work.

R/GA and Ad Council Partner Again on Love Has No Labels

R/GA has once again partnered with The Ad Council to produce a new iteration of Love Has No Labels. In this latest work, pro wrestler John Cena is featured walking through a typical small American town that is very diverse. The ad’s underlying message: to be a true patriot is to accept all Americans regardless of race, religion, gender, sexual orientation, age or ability. In short, "patriotism is love," Cena says, "and love has no labels." Read More

R/GA and The Ad Council Partner with NFL on New 'Love Has No Labels' Work

To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional “kiss cam” by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, it’s doing... Read More

R/GA and The Ad Council Encourage Broad Voter Participation

Broad participation is the cornerstone of our democracy. R/GA worked with the Ad Council to support the launch of GoVoteBot, the first non-partisan messaging tool to answer any questions citizens may have about the voting process – from how to register, to checking registration, to finding information about poll locations and voting hours. Read More

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