creates game-changing solutions.
At Campbell Ewald, we are dedicated to the pursuit of game-changing solutions that elevate and separate a brand from its competitors. Solutions that build and grow our clients' businesses.
As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients, helping them think through new ways to add value to people’s lives.
Functional product enhancements, product innovations, even new platforms for delivering benefits are ultimately differences in degree rather than kind and, thus, are rarely “game-changing.” A game-changing idea is one that alters consumer perception of what the category and the brand can do for them. It’s the difference between “I think I can live with this brand” and “I can’t live without this brand.” When consumers feel this way, they become the best advertising for the brand: they talk about it, tweet about it, and convince those in their circle that this brand can make a difference in their lives too. “Buzz” is not a cool new medium; it is what organically happens when consumers have bought into the brand.
Our vision is to be the best ideas partner for our clients, wherever those ideas might have the maximum impact and change the game.
about Campbell Ewald
Campbell Ewald and the US Navy
Know thy target and become part of their world at every touchpoint.Objective Read More
Campbell Ewald Empowers a Culture of Deliberate Diversity
Campbell Ewald hosted a panel at Advertising Week focused on empowering a culture of deliberate diversity. Coming off a controversy in early 2016 that sparked an industry conversation about inclusivity and how we can utilize marketing to shape culture and better reflect diversity, the agency brought members of its team to participate in a panel moderated by Kat Gordon, Founder of the 3% Conference. The panel included CEO, Kevin Wertz, CMO, Kari Shimmel, Ken Walker, Strategic Planner, Cultural Insights, and its diversity consultant, Korn Ferry. Read More
Campbell Ewald and Ad Council Launch “Dad Jokes”
In honor of Tell A Joke Day, Campbell Ewald teamed up with the Ad Council and National Responsible Fatherhood Clearinghouse to launch TV, radio, OOH, online and print PSAs that recognize the critical role fathers play in the lives of their children. Read More
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- New Campaigns Posted on August 16, 2017
- New Campaigns Posted on June 20, 2017
- New Business Posted on February 17, 2017
- New Business Posted on August 29, 2016