creates game-changing solutions.
At Campbell Ewald, we are dedicated to the pursuit of game-changing solutions that elevate and separate a brand from its competitors. Solutions that build and grow our clients' businesses.
As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients, helping them think through new ways to add value to people’s lives.
Functional product enhancements, product innovations, even new platforms for delivering benefits are ultimately differences in degree rather than kind and, thus, are rarely “game-changing.” A game-changing idea is one that alters consumer perception of what the category and the brand can do for them. It’s the difference between “I think I can live with this brand” and “I can’t live without this brand.” When consumers feel this way, they become the best advertising for the brand: they talk about it, tweet about it, and convince those in their circle that this brand can make a difference in their lives too. “Buzz” is not a cool new medium; it is what organically happens when consumers have bought into the brand.
Our vision is to be the best ideas partner for our clients, wherever those ideas might have the maximum impact and change the game.
about Campbell Ewald
Campbell Ewald Adds UNICEF U.S. Fund
Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an effort that supports the United Nation’s Children’s Fund’s work through fund-raising, education and advocacy in the states. Read More
Campbell Ewald Takes to Two Wheels
Sure, Detroit is known for its automobiles, but Campbell Ewald is encouraging employees to embrace life on two wheels. Read More
Campbell Ewald Says Avoid the “Bear Stare” and Get Educated About Saving Water
To address the California drought and educate folks about water use, Campbell Ewald has launched a campaign that features the California State Bear as its spokesperson and uses humor to convey an important message. Read More
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- New Business Posted on October 19, 2017
- New Campaigns Posted on August 16, 2017
- New Campaigns Posted on June 20, 2017
- New Business Posted on February 17, 2017