MAGNA is strategic media insight.
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments to created leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go to market investment strategies across all channels including linear television, print, digital, and programmatic on behalf of IPG clients. We focus on the use of emerging media opportunities, as well as data and technology enabled solutions to drive optimal client performance and business results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.
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ResearchView All MAGNA Research
- General Posted on March 30, 2017
- General Posted on October 14, 2016
- New Business Posted on May 04, 2016
- General Posted on May 28, 2015