IW Group Crafting content for diverse consumers

Asian-Pacific Americans are the fastest growing segment of the U.S. population. Today, there are more than 14.7 million Asian-Pacific Americans in the country, representing 4.1 percent of the U.S. population. With annual spending clout that exceeds $427 billion, Asian-Pacific Americans are a market segment that cannot be easily overlooked.

IW Group specializes in targeting this fast-growing consumer segment in North America, offering an integrated array of services, including advertising, marketing, communications, media planning and buying, direct marketing, promotions and special events, marketing research and cross-cultural training.

Founded in 1990, IW Group has offices in Los Angeles, New York and San Francisco. The agency is consistently ranked among the Top-Five firms specializing in Asian-Pacific American advertising and marketing by Advertising Age, and its public relations and communications division is among the Top-Ten PR firms in Los Angeles County.

The 61-member agency offers services in several Asian languages and dialects, including Chinese, Hindi, Hmong, Japanese, Korean, Lao, Tagalog, Vietnamese and many others.

IW Group experience covers a variety of industries and categories such as automotive, healthcare, banking/financial services, government, insurance, packaged goods, pharmaceuticals, retail and social marketing.

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disciplines

  • Multicultural Marketing

locations

  • Los Angeles, United States
  • New York, United States
  • San Francisco, United States
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recent work.

MetLife Dragon Boat Game Campaign

The Dragon Boat banner was the first online gaming banner in the U.S. Asian market with Facebook integration. It successfully integrated culture, gaming and social media and transformed the web experience of the consumer by going beyond traditional product information and providing consumer engagement with the brand. Read More

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    • New Business Billion Dollar Roundtable - Toyota Motor Sales, USA Posted on March 21, 2012
    • New Campaigns Chicken McBites, McDonald's USA Posted on March 21, 2012
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