McCann is one of the world's largest agency networks.
With operations in over 120 countries and some nine decades of multinational experience, McCann Erickson has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.
The modern McCann Erickson is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
MasterCard Presents "MasterPass"
McCann XBC teamed with MasterCard to create a new campaign that focuses on the core benefits of MasterPass – a safer, easier way to shop online. Kate McKinnon from “Saturday Night Live” stars in the TV spots as someone who has had it with online shopping forms. Read More
McCann Lima Recognized for Promoting Non-Sexist Advertising
McCann Lima’s Peru21 newspaper campaign, “A newspaper, a symbol of protest” was awarded by UN Women and USAID with the Igual a Igual Award, aimed at promoting non-sexist advertising. Read More
Mastercard New Zealand and McCann Sydney Launch ‘Tap for your town to play Richie’
Mastercard and McCann Sydney have launched a campaign aiming to change behavior of New Zealanders from a card inserting, pin-punching nation, to a country of proficient tappers. Quite simply, they’re asking New Zealanders to ‘tap’ as their preferred payment method for the chance of their home town taking on Richie McCaw and his touch rugby team. Read More
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- Published on March 01, 2013
- Published on January 18, 2013
- Published on October 01, 2012
- Published on September 01, 2012
- New Campaigns Posted on October 13, 2017
- People Posted on October 10, 2017
- New Campaigns Posted on October 06, 2017
- People Posted on October 04, 2017