McCann is one of the world's largest agency networks.
With operations in over 120 countries and some nine decades of multinational experience, McCann Erickson has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.
The modern McCann Erickson is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
Commonwealth//McCann and Chevrolet Encourage Acts of Kindness for Leap Year
Chevrolet’s #DayItForward, created by Commonwealth//McCann, encourages fans to use their "extra 24 hours" in the Leap Year to do something nice for another person. The effort focuses on what can be done for someone who doesn’t expect the act of kindness. Read More
McCann Sydney Works to Help End World Hunger
“A Table to End Hunger,” created by McCann Sydney, invites Australians to bid on table reservations at heavily booked restaurants normally associated with long lead reservation times. The bidding process allows Australians to grab a table at some of Sydney’s most exclusive restaurants on short notice, while also raising money to help end world hunger. All proceeds earned will be donated to The Hunger Project Australia, an organization that is working to break the cycle of poverty by 2030. Read More
Commonwealth//McCann Detroit Helps Mark Camaro’s 50th Birthday
Some things come and go without ever making their mark. Others become icons, leaving an impression that lasts for generations. The Chevrolet Camaro is one of those icons. So when it came time to celebrate the legendary muscle car’s 50th birthday, Commonwealth//McCann Detroit invented a body of work as powerful as the Camaro itself – including an interactive timeline based on a larger-than-life mural that explores the car’s rich history, along with a retrospective video, both viewable on www.CamaroFifty.com. Read More
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- New Business Posted on February 21, 2017
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- New Campaigns Posted on February 15, 2017
- New Campaigns Posted on February 10, 2017