is one of the world's largest agency networks.
With operations in over 100+ countries and some nine decades of multinational experience, McCann has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.
The modern McCann is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple-office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
Coca-Cola Says Labels are for Cans Not People
FP7/ Dubai and Coca-Cola joined in a new highly innovative Ramadan campaign to promote a world without prejudice and labels by changing the beverage’s packaging. Special cans were created that did not have the Coca-Cola brand name, but encouraged tolerance with the message "Labels are for cans, not for people." Read More
Holiday Spot From M:United/McCann and Microsoft Focuses on the Power of Kindness and Inclusion
Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story.... Read More
McCann Lima and Calidda Send Message About Air Pollution
McCann Lima has released “Lima Is Talking,” an innovative out-of-home advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. Read More
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