McCann is one of the world's largest agency networks.
With operations in over 120 countries and some nine decades of multinational experience, McCann Erickson has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.
The modern McCann Erickson is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
McCann Lima Devises Creative Solution to Blood Donor Shortage
Peru faces a serious problem when it comes to its blood donation database: the country, whose population is 30 million people, has only 1250 registered donors, according to the Red Cross. Read More
Commonwealth//McCann Detroit Helps Mark Camaro’s 50th Birthday
Some things come and go without ever making their mark. Others become icons, leaving an impression that lasts for generations. The Chevrolet Camaro is one of those icons. So when it came time to celebrate the legendary muscle car’s 50th birthday, Commonwealth//McCann Detroit invented a body of work as powerful as the Camaro itself – including an interactive timeline based on a larger-than-life mural that explores the car’s rich history, along with a retrospective video, both viewable on www.CamaroFifty.com. Read More
ProColombia "Colombia is Magical Realism"
McCann Colombia worked with the country’s international tourism program, ProColombia, to create a short documentary detailing the journey of a French couple who had never before traveled through Colombia. The campaign aims to showcase what makes the country magical. Read More
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- Published on March 01, 2013
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- Published on September 01, 2012
- New Campaigns Posted on March 28, 2017
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