Carmichael Lynch creates the unfair ideas that give our clients an unfair advantage.

We create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform entire organizations. Sometimes they’re nimble little ideas that hijack a conversation. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, ideas like these may be commonplace, but today, in our clients’ ceaselessly competitive marketing environments, they’re uniquely, utterly and wonderfully unfair.

about Carmichael Lynch

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  • Advertising / Full Service
  • Strategic Branding / Design
  • Digital Services
  • Media Planning, Buying & Investment


  • Minneapolis, United States
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recent work.

Subaru Love Campaign

Love. It's What Makes a Subaru, a Subaru.  Read More

Jack Link's Beef Jerky

Jack Link’s was a small jerky brand with big ambitions. Sasquatch was an elusive beast with no ambition. So, we brought them together. Mainly though, we just thought it’d be kind of dumb and funny. Our target market agreed, our strategically sound strategists rejoiced, and Jack Link’s is more than living up to those big ambitions. Read More


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