Carmichael Lynch creates the unfair ideas that give our clients an unfair advantage.

We create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform entire organizations. Sometimes they’re nimble little ideas that hijack a conversation. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, ideas like these may be commonplace, but today, in our clients’ ceaselessly competitive marketing environments, they’re uniquely, utterly and wonderfully unfair.

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  • Advertising / Full Service
  • Strategic Branding / Design
  • Digital Services
  • Media Planning, Buying & Investment


  • Minneapolis, United States
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recent work.

Subaru Love Campaign

Love. It's What Makes a Subaru, a Subaru.  Read More

Carmichael Lynch and Subaru Celebrate the Open Road with New Work

The classic American dream of seeking adventure is alive and well in Carmichael Lynch’s latest commercial for Subaru. The commercial, entitled “Boxcar,” features a free-spirited young woman who daydreams of hopping a train as she and her husband set off to parts unknown in their Subaru Outback. Read More

Carmichael Lynch, Subaru and REI Present a Day for all Dogkind

Carmichael Lynch worked with Subaru and REI to help shelter dogs and New York City dogs #OptOutside on Black Friday. The initiative aimed to help both dogs who spend their lives in shelters and those surrounded by concrete, to experience the great outdoors. Subaru provided a fleet of Outback vehicles to transport the dogs from New York to Bear Mountain for a day outside on a beautiful 5200-acre park. Read More


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