McCann Worldgroup Helping brands play a meaningful role in people’s lives
McCann Worldgroup is one of the world’s largest marketing communications networks. Our operations are united across 120 countries by a single mission: to help brands play a meaningful role in people’s lives. This commitment focuses on creating work that earns a role in people’s lives by being interesting, evocative and useful. It’s powerful and effective creativity that helps clients grow their brands and businesses.
To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
Nestlé Celebrates its 100 Year Presence in India
McCann Worldgroup India and Nestlé capture the food company’s rich history in India, showing how the company has been a part of people’s lives there for 100 years. The film, which was launched on social media channels, shows Nestlé woven into the fabric of Indian life, including vignettes associated with the country’s independence in 1947. Read More
McCann Worldgroup Europe Disrupts LinkedIn Profiles on Behalf of Future Leaders
McCann Worldgroup Europe has created a campaign on LinkedIn called “Future Leaders” for non-profit organization Afrika Tikkun which helps disadvantaged kids in South Africa reach their full potential. Read More
McCann Colombia Wins at Cannes for “Bullet Pen” Work
In March, a peace treaty ended 40 years of war between the Colombian government and FARC (The Revolutionary Armed Forces of Colombia - People's Army) — a war with six million killed or wounded. To commemorate this historic event as a step forward in rewriting Colombia’s future, McCann Worldgroup Colombia developed a concept for the Ministry of Education to recycle fired bullets into pens. Bullet Pens, or “Balígrafos” were then distributed to the country’s leadership as a potent symbol of the need to make education the most important priority in the country. McCann Colombia won three Cannes Lions for the campaign — 1 Gold and... Read More
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McCann Worldgroup news.
- New Business Posted on April 25, 2017
- People Posted on March 31, 2017
- General Posted on March 28, 2017
- New Campaigns Posted on February 22, 2017