McCann Worldgroup Helping brands play a meaningful role in people’s lives

McCann Worldgroup is one of the world’s largest marketing communications networks. Our operations are united across 120 countries by a single mission: to help brands play a meaningful role in people’s lives. This commitment focuses on creating work that earns a role in people’s lives by being interesting, evocative and useful. It’s powerful and effective creativity that helps clients grow their brands and businesses.

To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

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recent work.

McCann Colombia Wins at Cannes for “Bullet Pen” Work

In March, a peace treaty ended 40 years of war between the Colombian government and FARC (The Revolutionary Armed Forces of Colombia - People's Army) — a war with six million killed or wounded. To commemorate this historic event as a step forward in rewriting Colombia’s future, McCann Worldgroup Colombia developed a concept for the Ministry of Education to recycle fired bullets into pens. Bullet Pens, or “Balígrafos” were then distributed to the country’s leadership as a potent symbol of the need to make education the most important priority in the country. McCann Colombia won three Cannes Lions for the campaign — 1 Gold and... Read More

L'Oréal’s ‘Makeup Genius’ Makes Beauty App Accessible

McCann Paris partnered with L'Oréal to usher in a new era of beauty with the mesmerizing new “Makeup Genius” app that allows users to try out makeup virtually. This mobile innovation provided a realistic representation of what the product choice would look like and then allowed consumers to be able to purchase it with just a few quick taps on their phones. Read More

Nestlé Celebrates its 100 Year Presence in India

McCann Worldgroup India and Nestlé capture the food company’s rich history in India, showing how the company has been a part of people’s lives there for 100 years. The film, which was launched on social media channels, shows Nestlé woven into the fabric of Indian life, including vignettes associated with the country’s independence in 1947. Read More


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