McCann Worldgroup
Helping brands play a meaningful role in people’s lives

McCann Worldgroup is one of the world’s largest marketing communications networks. Our operations are united across 100+ countries by a single mission: to help brands play a meaningful role in people’s lives. This commitment focuses on creating work that earns a role in people’s lives by being interesting, evocative and useful. It’s powerful and effective creativity that helps clients grow their brands and businesses.

To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).

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recent work.

L'Oréal’s ‘Makeup Genius’ Makes Beauty App Accessible

McCann Paris partnered with L'Oréal to usher in a new era of beauty with the mesmerizing new “Makeup Genius” app that allows users to try out makeup virtually. This mobile innovation provided a realistic representation of what the product choice would look like and then allowed consumers to be able to purchase it with just a few quick taps on their phones. Read More

Nestlé Celebrates its 100 Year Presence in India

McCann Worldgroup India and Nestlé capture the food company’s rich history in India, showing how the company has been a part of people’s lives there for 100 years. The film, which was launched on social media channels, shows Nestlé woven into the fabric of Indian life, including vignettes associated with the country’s independence in 1947. Read More

McCann and Western Union Bring Light to Indian Villages

McCann Worldgroup India is helping its client Western Union India give back to local communities in India leading up to the Diwali holiday, an ancient Hindu festival--"the holiday of lights"--celebrated every Fall. The ad campaign explains how Western Union is contributing money for every money transfer it processes with an Indian destination and that all of the funds will be used to provide lights to a number of Indian villages that have no electricity. Read More


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