Hill Holliday We Hit Harder

We help our clients fight the daily share battle by swinging hard and fighting smart. We stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories.

They’re ideas based on hard-won consumer and cultural insights.

Ideas that move people emotionally and have teeth.

Ideas, in other words, that win.


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  • 49
    Years in business
  • 2
  • 34
    Average age of employee
  • 780

about Hill Holliday

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  • Advertising / Full Service
  • Media Planning, Buying & Investment
  • Digital Services
  • Social Media
  • Mobile


  • Boston, United States
  • New York, United States
All Locations

recent work.

No Judging From Hill Holliday and Planet Fitness

From its inception Planet Fitness disrupted the gym category with its low $10/month price point and it's "Judgement Free Zone" positioning. As their business has matured from challenger to leader, 2017 was a perfect moment for their tone to change as well. By any measure, 2016 was a year rife with judgment; this created a unique opportunity for the brand to elevate its platform beyond the gym. Evolving to "The world judges. We don't. Planet Fitness. Be Free." embraces the heritage of the brand, and offers people genuine refuge in a place where they are historically safe, safe to go... Read More

Planet Fitness: New Year's Eve

Planet Fitness, America’s fastest growing gym, wanted to become a leader in their category. But to do so, they needed to move beyond challenging other gyms, and instead take on the judgements of the world. Our idea? The World Judges. We Don’t. Read More

Bank of America Mobile Banking App

Bank of America saw an opportunity to build its business by changing how many of its existing customers bank. Since usage of the Bank of America Mobile Banking app correlates to more satisfied and involved customers, we needed to get mobile banking late adopters to start using the app. Read More


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