MullenLowe Group is a creatively driven integrated marketing communications network.
MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. We use creativity to get our clients' brands an unfair share of attention.
With an integrated, hyperbundled operating model global specialisms include expertise in brand strategy, creative content development, performance analytics, and through the line advertising with MullenLowe, full service, integrated digital marketing with MullenLowe Profero, media and communications planning and buying with MullenLowe Mediahub, and behaviour-driven activation, CRM and shopper marketing with MullenLowe Open.
We are consistently ranked among the most awarded creative and effective agency networks in the world, and have topped the Effie Index as the most effective global network in terms of points per dollar revenue for the past 6 consecutive years.
MullenLowe Profero and ASOS Create Global Fashion Democracy
ASOS is one of the largest online-only fashion retailers in the world with websites in the UK, Europe, USA and Australia. Seeing the rapidly growing trend of consumers using new digital platforms to trade their own fashion designs, ASOS and MullenLowe Profero decided to turn this into an opportunity, creating the ASOS Marketplace, "The Online Global Fashion Democracy." Read More
MullenLowe and JetBlue Encourage New Yorkers to Steal for Swag
To further its reputation as “New York’s Hometown Airline,” JetBlue worked with MullenLowe on an innovative out of home campaign that encouraged New Yorkers to literally steal ads that contained vouchers for JetBlue flights as well as Jets and Nets tickets. The vouchers for the swag were hiding in plain sight on nearly 200 bus shelter ads around the five boroughs of New York City. And all folks had to do to redeem them was to tear down the posters. Read More
MullenLowe LOLA Helps Alzheimer’s Patients Using Football
In 2012 MullenLowe LOLA was hired to launch a new magazine, Líbero, in the Spanish-speaking market. Líbero is a mix of football (soccer), culture, style and history, and the agency built a campaign around the concept, “If you explain it with football, they understand.” The first series of TV spots were pure comedy and made of fun of how stereotypically, men can only understand certain situations if explained with soccer terms. Read More
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MullenLowe Group news.
- General Posted on September 18, 2017
- New Business Posted on September 15, 2017
- New Campaigns Posted on September 12, 2017
- People Posted on September 11, 2017