Area 23
the Wonderful World of What If.

Area 23, an FCB Health Network Company, is a full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Our “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 325 entrepreneurial, passionate, curious and bold people who work here.

The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last four years, nearly quadrupling in size under their leadership. Our campaigns are consistently recognized with top honors from Cannes Lions, Lions Health, CLIO Health, the Global Awards, the Effie Awards, the Manny Awards, and the MM&M Awards.

In 2017, Area 23 was named Cannes Lions Healthcare Agency of the Year – the first US agency to win the award. In the same year, the agency made history as the first to ever win all top honors from Med Ad News, scoring Agency of The Year (Category 1), Most Admired Agency – for the second consecutive year, and – for the third consecutive year – Most Creative Agency. We were also named 2017 Large Healthcare Agency of the Year, and Mid-Sized Agency of the Year by Medical Marketing & Media consecutively, in 2014 and 2015.

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disciplines

  • Advertising / Full Service
  • Healthcare
  • Branded Content / Content Creation
  • Promotions & Activations
  • Experiential Marketing/Meetings & Events
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locations

  • New York, United States
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recent work.

Area 23 Fights Deadly Effects of Tanning Beds

Tanning salons are popular, but many users don’t realize their potentially lethal effects from melanoma, one of the most deadly forms of skin cancer. To help educate and avoid the tragic loss of life caused by tanning bed usage, the melanoma awareness organization Mollie’s Fund and Area 23, an FCB Health company, have launched the “Free Killer Tan” campaign. Read More

Area 23 Fights Lung Disease in Women

Notes To Mom is a social media initiative, designed and executed by Area 23 in partnership with NTM Info & Research, created to shed light on a serious lung condition−NTM. NTM, also known as nontuberculous mycobacterium, is a respiratory disease that affects women over the age of 50 in extraordinarily high proportions. To alert this specific audience about the disease, Area 23 decided to leverage the tradition of Mother’s Day. Read More

Area 23 Launches Campaign for Movember

Area 23 joined Movember, the annual movement to raise awareness and funds around men’s health issues. With the goal of actively helping to change the men’s health conversation among family, friends and colleagues, Area 23 created a humorous awareness campaign focused on the absence of mustaches from famous personalities easily identified by their follicular fashion statements. By showing employees how a single mustache can make a big difference, we enrolled dozens of colleagues on the Area 23 Movember team and collectively “Reached our Motential.” Read More

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