FCB What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 36
    Cannes Lions won in 2015, including the Grand Prix for Good for Sport England’s “This Girl Can”
  • 300+
    Awards won globally in 2015 at various award shows
  • 204
    New Business wins in 2015

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Mumbai, India
  • New York, United States
  • New York, United States
  • Buenos Aires, Argentina
All Locations

recent work.

FCB Zurich Finds a Creative Way to Fight Racism Against Refugees

After witnessing the hatred that the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search Racism. Find Truth.” With the launch of this campaign, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from... Read More

FCB Garfinkel Works with Amtrak to Launch First National Campaign in Over 15 Years

FCB Garfinkel and Amtrak have partnered to create the company’s first national campaign in 15 years. Aimed at raising awareness of long-distance train travel as an experience, "500 Destinations. Infinite Stories," includes TV and social media, and encourages Amtrak riders to share their stories using the hashtag #AmtrakStories. Read More

FCB RG2 Launches Little Kicks To Encourage Unborn Soccer Players

Feeling your unborn child kick and move inside the womb can be one of the most exciting times for soon-to-be parents. And, as many pregnant women can attest to, some babies have quite the powerful kick. To the mother, it’s a sign of a life, a sign that the baby is growing, developing and getting closer to coming out. To a father, at least in most of South America, it’s a sign from the “soccer gods" that this child is meant to be a soccer player. Read More


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