FCB What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 36
    Cannes Lions won in 2015, including the Grand Prix for Good for Sport England’s “This Girl Can”
  • 300+
    Awards won globally in 2015 at various award shows
  • 204
    New Business wins in 2015

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB Mayo and BPN Create Billboard that Produces Drinking Water

FCB Mayo and BPN Peru partnered with The University of Engineering and Technology (UTEC) to create a billboard that captures moisture from the air and converts it into filtered drinking water. Objective Read More

FCB Inferno Brings Back "This Girl Can"

After encouraging 2.8m women to become more active, Sport England’s National Lottery-funded This Girl Can campaign returns to television screens once again. Staying true to its original formula of showing real women and girls participating in sports and becoming active, the ambition is still about overcoming judgement – but will also feature new messages to empower women, and a range of new and returning faces. The message is clear: it’s OK to sweat, it’s OK to jiggle, it’s OK not to be brilliant (or to be brilliant!) and it’s normal for life to get in the way sometimes.... Read More

FCB Ulka and Amul Launch “Mothers for Mothers”

The latest campaign from FCB Ulka for Amul, “Mothers for Mothers,” brings together the rural mothers who are milk farmers and the city mothers who are dependent on them for milk to nourish their families. While the two mothers live in different worlds and may be divided across socio-economic backgrounds they are joined by the unifying concerns of motherhood. Read More


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