FCB What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 36
    Cannes Lions won in 2015, including the Grand Prix for Good for Sport England’s “This Girl Can”
  • 300+
    Awards won globally in 2015 at various award shows
  • 204
    New Business wins in 2015

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB Mayo and BPN Create Billboard that Produces Drinking Water

FCB Mayo and BPN Peru partnered with The University of Engineering and Technology (UTEC) to create a billboard that captures moisture from the air and converts it into filtered drinking water. Objective Read More

FCB Shows Teens the Real Cost of Smoking

Every day in the U.S. nearly 3,300 youth under age 18 smoke their first cigarette and more than 700 others become daily cigarette smokers (SAMHSA 2013). This seemingly innocent experimentation comes at a great cost. Nearly 90% of adult smokers, many of whom suffer from smoking-related diseases, started smoking before they were 18 years old. The teen tobacco problem is the tobacco problem. Read More

FCB Launches New Ad Council Campaign on Smokey Bear’s Birthday

In honor of Smokey Bear’s 73rd birthday, the Ad Council, the U.S. Forest Service and the National Association of State Foresters launched new digital-first videos and artwork inspired by beloved Smokey Bear posters to raise awareness of lesser known wildfire starts in an effort to decrease human-caused wildfires. FCB West has proudly developed pro bono public service announcements (PSAs) for Smokey Bear, the longest-running public service advertising campaign in U.S. history, since his birth in 1944. Read More


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