FCB What Behavior Do You Want To Change?
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
FCB Mayo and BPN Create Billboard that Produces Drinking Water
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology (UTEC) to create a billboard that captures moisture from the air and converts it into filtered drinking water. Objective Read More
FCB Shows Teens the Real Cost of Smoking
Every day in the U.S. nearly 3,300 youth under age 18 smoke their first cigarette and more than 700 others become daily cigarette smokers (SAMHSA 2013). This seemingly innocent experimentation comes at a great cost. Nearly 90% of adult smokers, many of whom suffer from smoking-related diseases, started smoking before they were 18 years old. The teen tobacco problem is the tobacco problem. Read More
FCB Launches New Ad Council Campaign on Smokey Bear’s Birthday
In honor of Smokey Bear’s 73rd birthday, the Ad Council, the U.S. Forest Service and the National Association of State Foresters launched new digital-first videos and artwork inspired by beloved Smokey Bear posters to raise awareness of lesser known wildfire starts in an effort to decrease human-caused wildfires. FCB West has proudly developed pro bono public service announcements (PSAs) for Smokey Bear, the longest-running public service advertising campaign in U.S. history, since his birth in 1944. Read More
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- People Posted on August 14, 2017
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