FRUKT creates and delivers smart ideas in culture and entertainment for brands.

From detailed thinking, through to brand strategy, creative planning, talent procurement and campaign delivery, we'll use music and entertainment to make your brand stand out from the crowd, defining a platform with longevity and depth; a clear reason for people to hang out, collaborate, engage, and ultimately leave with a little more love for you!

Why do we care?  Because we love the same stuff too.

Over the last 11 years, we've had the pleasure of doing this with the likes of Coca-Cola, Starwood Hotels, Nokia and MasterCard on things like music, F1, Olympics and fashion.

Specialties:

  • Marketing
  • Advertising
  • Music
  • Entertainment
  • Strategy
  • Experiential
  • Talent
  • Artists
  • Bands
  • Brand
  • Communications

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about FRUKT

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disciplines

  • Experiential Marketing/Meetings & Events
  • Communications Planning
  • Youth Marketing
  • Talent / Personality Management & Representation
  • Sports & Entertainment
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locations

  • London, England
  • Rio de Janeiro, Brazil
  • Los Angeles, United States
  • New York, United States
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recent work.

Coca-Cola Olympic Torch Relay

The Ultimate Road Show! Putting music and entertainment at the heart of the London 2012 Olympic Torch Relay with Coca-Cola.  Engaging Teens with the Olympic Torch Relay

FRUKT was charged with creating a music strategy focused around the Olympic Torch Relay (OTR).  We needed to define a role for both artists and musical content as well as work with partner agencies to define the role of music within their channels.  Process Read More

24 Hour Session with Maroon 5

We got Maroon 5 into a studio in London, and got them to record a new track in 24 hours under the spotlight of the world looking and interacting with the creative process.  40 Coke markets, hundreds of thousand of streams and 107.1 million Twitter impressions later, we let them out.  What Coke asked us to do Read More

Diesel - Be Stupid With Music

Diesel has used music in its marketing efforts for over a decade and realized that their platform was outdated, reaching only tastemaker audiences. They charged FRUKT with creating a new platform built on leveraging passion for music within an expressive fashion environment - and to drive interaction through social media channels.  What Diesel Asked For Read More

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