Subaru Launches New Campaign to Celebrate the All-New 2017 Impreza

Subaru of America, Inc. and agency partner Carmichael Lynch debuted a series of new advertising spots centered around the launch of the all-new 2017 Impreza. 

The three national television spots – “More,” “Moving Out” and “Rewind” – give viewers a unique glimpse into the lives of Impreza owners and the intimate moments when Subaru’s uncompromising commitment to safety and reliability matter the most. While showcasing the different personalities that may find themselves behind the wheel of an Impreza, the spots pay tribute to the personal experiences that unite all Subaru drivers on the road.

The three new spots, created by Subaru of America in collaboration with agency partner Carmichael Lynch, will air in 60 second formats on national television, as well as be featured through targeted digital and social media promotions. The campaign highlights three experiences where Subaru drivers relied on the trusted Impreza in life’s most precious moments, as detailed below:

  • “More” – Bringing home a puppy and bringing home a baby. While they are two very different paths in life, they couldn’t be more similar. The new Subaru spot called “More” shows that no matter how different our lives may seem, there are some feelings that we all share.
  • “Moving Out” – Most parents would agree, kids grow up too fast, and that’s why we hold close the things in life that stay stagnant from childhood to adulthood. The new Subaru spot called “Moving Out” features the story of a little boy who grew up all too fast, the parents who can’t believe how quickly the years flew by, and the car that’s been there for them all along.
  • “Rewind” – Anyone who’s been in a car accident knows what it’s like to wonder how it could all have been prevented. “Rewind” is a new Subaru spot that tells the surprising story of a couple who found a way to prevent the unthinkable, thanks to their car.

These spots are available to view on Subaru of America’s YouTube channel 

Meet an Owner

In addition to the creative spots, Subaru has also launched, a content-driven site that will showcase narratives from real-life owners, helping them share their love and passion for the brand with others. Well-known social media influencers and Subaru brand ambassadors alike will create multifaceted content, detailing what it’s really like to drive a Subaru, that will be leveraged on the home site and on social media platforms, such as Instagram, Snapchat, Twitter (#MeetAnOwner), Facebook, and YouTube. Consumers will even be able to communicate with owners if they’d like to ask questions as they are shopping for a new car. Content can be viewed at www.MeetAnOwner.com

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