McCann India and Coca-Cola Celebrate the Bond Between Brothers

McCann Worldgroup, India breaks a new campaign for Coca-Cola India that celebrates that very special bond between brothers. The TV commercial shows a younger brother who is constantly teased by his older brother, until the moment when the older brother appears to save his younger brother from a group of bullies. A bottle or glass of Coca-Cola is featured throughout the TV spot--showing both the practical and emotional power of the brand. The work is an extension of the company's global #BrotherlyLove theme that launched in 2016.

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