The Martin Agency and Boyz II Men Make Anything Sound Good for GEICO

The Martin Agency’s 30-second TV spot, “If You’re Boyz II Men, You Make Anything Sound Good” has the Boyz in a pharmacy to sugar-coat one customer’s impending side effects from her medication. The Martin Agency has also created additional digital content featuring Boyz II Men making other bad news/insults sound good, such as "that outfit that you're wearing makes me want to swipe left" or "Mom and Dad, please stop liking every single one of my posts."

In addition, GEICO will be hosting a Facebook Live event where Boyz II Men will sing your custom “Bad Newz” message right from the FB comments section, all in real time!

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
FCB South Africa worked with a South African not-for-profit to publicize their…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more