Brooklyn Brothers And Ian McKellen Partner on LGBT Work

The Brooklyn Brothers has joined forces with acting legend Sir Ian McKellen and Gary Reich, Founder and Managing Director of production company Brown Eyed Boy, to encourage and challenge brands to help reshape entertainment with more diversity and authenticity in the heroes of the stories we tell. The LGBT Heroes project will feature a series of four films built around and by people in the LGBT community. Facebook has agreed to premiere the first film via live stream.

The project was announced at a session held by The Brooklyn Brothers this year at Cannes titled “Telling A Good Story: Ian McKellen with The Brooklyn Brothers.” The conversation ended with a rallying cry to invited brands to shake up Hollywood and the entertainment status quo by including more LGBT heroes in storylines.

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
This year’s Emmy Award nominees for outstanding commercial feature two separate…read more
FCB New York is working with Dress for Success to help the organization mark its…read more
In honor of International Women’s Day, and in partnership with client, State Street…read more
The Women’s Shelters Vienna provides services and support for women who are victims…read more