McCann NY and New York Lottery Ask, ‘How Would You Spend it?’

The new “Home Again” spot in the New York Lottery / Cash4Life “How Would You Spend It?” campaign was produced to keep New Yorkers thinking about how they would spend their days if they won $1,000 a day for life.

Cash4Life is a very unique kind of draw game. The only one from the New York Lottery that offers players a chance to win $1,000 a day for life, rather than your typical jackpot. Because of this, it gives players a unique opportunity to dream about how they’d spend their days not just their new-found dollars.

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