The Martin Agency and GEICO Continue "It’s What You Do"

The Martin Agency and GEICO continue their “It’s What You Do” TV campaign with the latest installment, “If you’re a ref you way over-explain things, it’s what you do.” Timed to launch with the 2017 football season, the spot features a ref with his wife and friends at a fancy, high-end restaurant. The popular “It’s What You Do” campaign humorously brings to life everyday human truths including, “If you want to save 15% or more on car insurance you switch to GEICO, it’s what you do.” To see more spots in the campaign as well as many other GEICO commercials and social content, subscribe to the GEICO channel on YouTube.

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