McCann and NY Lottery Bring Home Holiday Magic with Bodega Cat

The holiday season is a time when there is always a touch of magic in the air. And there is no better way to share that magic than with Holiday Scratch-Off games from the New York Lottery. The TV commercial “Bodega Cat,” by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of his store owner during the holidays. So he embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November and they remain available through the end of the year.

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