Dove Get Gorgeous Mobile App

We built a mobile app for Dove stacked with features that prevented it from being a one-trick-pony.

Our Challenge

Dove wanted to create a multi-platform mobile app centered around beauty content from the brand.

We added our own challenge to this - we also wanted to ensure that the app was actually useful for consumers so that they'd continue to use it on an ongoing basis.

Our Solution

We concepted, designed and developed a smartphone app that featured Google Maps and Facebook calendar integration in order to deliver timely and location-based beauty advice.  It also featured a beauty essential, a mirror, using the front-facing camera to create a mirror effect to drive everyday usage.

Results

The success of the app helped inform the Dove's team greater use of mobile in 2012.

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