Small Steps

Small Steps

Health insurance is a necessity, but most people don't trust or understand it. EmblemHealth came to us to help shift this perception and establish their brand's commitment to everyday health for all New Yorkers.

Objective

Develop an integrated marketing platform to genuinely connect with New Yorkers as their friendly neighborhood resource.

Process

Focused on making wellness attainable for all New Yorkers, we developed the "Official Sponsor of Small Steps" community marketing platform to invite all New Yorkers on a journey of "small steps to wellness" throughout the city.

Results

Across +130 experiences, reaching +100,000 people, and generating +10,000 leads, the campaign exceeded its goals and continues expanding its reach and impact--online, on the streets, and on-air. Today, EmblemHealth is a wellness brand that happens to sell insurance, and people get it.

Small Steps

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