Great Wolf Lodge "Packs"
What makes a family? At its heart, our “Packs” campaign is simply a celebration of real families: everyday people with their own captivating stories and unique challenges. We wanted to feature Great Wolf Lodge in the most authentic and honest way possible, so we figured the best way to do that was follow actual families around the resort while they just relaxed and enjoyed themselves.
This approach was new territory for Great Wolf Lodge, which has typically relied on scripted TV for previous campaigns. Our strategy was to use a “basement-up” approach where we shot a series of short online documentaries and then curated the content to piece together our TV campaign. To kick it off, the :60 anthem spot simply asks, “What makes a family?” From there we’ll introduce people to the four incredible families who were kind enough to open their homes to us.
- McCann Health Works to Destigmatize Mental Health - Published on 10/20/2017
- McCann Health & Afghan Ministry of Public Health Partner To Increase Childhood Vaccination Rates - Published on 10/19/2017
- WLN NY Makes Strides Against Breast Cancer - Published on 10/16/2017
- Deutsch LA Partners with Tile to Help Find a Lost Panda - Published on 10/13/2017
- Area 23 and DKMS Partner to Save Lives from Blood Cancer - Published on 10/12/2017
- Media Experts Raises Money for At-Risk Parents - Published on 10/12/2017
- Marathon Motivator - Published on 10/11/2017
- Middle-Earth: Shadow of War - Published on 10/11/2017
- Dress Like a Mom - Published on 10/09/2017
- From Guy Snack to "My Snack" - Published on 10/09/2017