Jack Morton Partners with Subway to Build the Brand

150 brand ambassadors created buzz for Subways Fresh Fit Menu Launch

Objective

To build the SUBWAY® brand.

Process

For six years we’ve been SUBWAY®’s agency partner, helping them not only drive traffic to their restaurants, but also ensuring that once customers get in the door, “Sandwich Artists” deliver a great brand experience to them—and profits to the franchisees.

Among the campaigns we’ve created for SUBWAY® are the launch of the FRESH FIT menu; “3-Point Play”, “Footlong Nation Appreciation” consumer promotions; the “Tour de Pants” celebration Jared Fogle’s 10th anniversary; the RANDOM ACTS OF FITNESS FOR KIDS® program reaching 25,000 schools; branded integrations with the Green Lantern, Sony Playstation and Michael Phelps.

Results

We’ve driven big increases in average unit volume, Franchisee profits, e-CRM database subscriptions, Facebook “likes,” unaided brand awareness, and SUBWAY®’s BrandZ score—making us one of the most consistently effective and efficient agency partners SUBWAY® works with across any medium.

Jack Morton partnered with The Martin agency to create "Fresh Talk From Moms"

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