The Martin Agency and Benjamin Moore Ask, “Is it Still Paint?”

“Innovate” might not be the first word you think of when it comes to paint, but that’s exactly what Benjamin Moore does. In fact, for over a century the company has pioneered more vibrant, durable, eco-friendly paint products, going so far as to throw out age-old formulas and re-engineer them to do things no other paint can do. So it made us wonder, if it behaves like no other paint on Earth, is it still paint? The “Is it Still Paint?” campaign emphasizes Benjamin Moore’s unique paint formulations and aims to reinvent the way consumers think about paint.

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