McCann Mexico and L’Oréal Help Men See Red

In this new video by McCann Mexico, L’Oréal Paris helps color-blind men see the color red for the first time -- on the lips of the women they love. The campaign was created based on the insight that 1 in 12 men cannot see the color red due to color blindness.

Seven couples participated in the campaign. The men were shown a video of their significant others’ makeovers, zooming in on their partners’ lips. Using a pair of special glasses with Enchroma technology, they were able to see red for the first time — on the lips of the women they loved. The screen where the video was projected was then turned around to reveal their partners. The video captures their reactions, ranging from surprise and disbelief to pure joy.

L’Oréal is also asking women to share photos of themselves wearing their favorite shade of red with the hashtag #EsteEsMiRojo or #ThisIsMyRed.

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