KRC Partners with Centers for Medicare & Medicaid Services

Background

The Centers for Medicare & Medicaid Services (CMS) publish an annual handbook for beneficiaries of Medicare called Medicare & You.  This handbook is the number one resource and reference guide on all Medicare and Medicaid services and is tasked with communicating an incredible amount of detailed and comprehensive information on all Medicare options and benefits.

With a desire to improve the usability and clarity of the handbook for its readers, CMS hired KRC Research to test the draft of Medicare & You.  Each year, KRC’s objectives are to gain a better understanding of how Medicare beneficiaries use the Medicare & You handbook and to gather feedback on the clarity and navigability of the draft handbook to determine key areas for improvement.

Research

KRC Research developed and conducted a three-phased iterative research program to test, revise, and retest drafts of the handbook each year.

Each year, KRC combines small group and individual depth interviews among a wide range of beneficiaries, caregivers and “coming of agers” (on the brink of qualifying for Medicare).  In Phase One of each year’s research, we get general feedback from individuals who used the Handbook during the previous year to identify priority areas for revision.  In Phase Two, we gather more detailed feedback specifically on navigation issues and the clarity of the prose. 

From Phase One and Two, we deliver specific recommendations on revisions, which CMS implements.  In Phase Three, we re-test revised sections to confirm improvement.

Between the three phases of research, each year, we gather detailed feedback from close to 200 individuals, distributed across the country.

Results

Each year, KRC Research has helped CMS pinpoint and implement changes that have made the Medicare & You handbook significantly easier for beneficiaries to navigate, understand, and use. KRC’s research has thus played a critical role in CMS’ efforts to communicate the most essential information in a language its users can understand and ultimately apply. 

Improvements have included clearer headings for easier navigation, the addition of charts to display information and a greater clarity of prose.  Further, a clear overview of the Medicare system, as it relates to the beneficiaries, was added to the handbook after the research revealed that the majority of beneficiaries have a low level of knowledge about their individual Medicare services and benefits.

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
FCB South Africa worked with a South African not-for-profit to publicize their…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more