Octagon and MasterCard Provide Game Day Opportunity for Lucky Kids

Octagon managed MasterCard’s sponsorship of the UEFA Champions League, including the activation across Europe of the UEFA Champions League Player Mascot program. The program provided 22 children of MasterCard cardholders with a memorable experiential marketing opportunity at each Champions League Match. Unrivalled fan engagement allowed the children to experience the unique atmosphere of UEFA Champions League Football as they enjoyed behind-the-scenes access, their own match day uniform and the thrill of walking hand-in-hand with their heroes onto the pitch in front of their families in the crowd and the global TV audience of millions. The result…a match they’ll never forget: Priceless!

 

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