Virgo Health and Novartis Focus on Advanced Breast Cancer
"Here & Now" focuses on what it is like to be a woman with an advanced form of breast cancer (ABC). Making the invisible visible, the campaign sensitively highlighted the important role played by these women in society at the end of their lives, shifting perceptions and changing policy. The campaign continues to demonstrate that PR can lead the way in translating human insights into compelling creative concepts that have impact and longevity and ultimately help those in greatest need.
Through a series of creative and thought-provoking activities, "Here & Now" aims to raise awareness of advanced breast cancer and the realities of living with the disease, in order to improve the level of care and support available.
"Here & Now" uncovers new insights into the impact of ABC, to better understand how barriers to optimal patient care can be overcome in order to improve the level of care and support.
- IPG Hosts Women’s Breakfast at CES - Published on 01/23/2018
- Deutsch and Taco Bell Launch Web of Fries - Published on 01/23/2018
- McCann Romania Promotes Blood Donations - Published on 01/23/2018
- MullenLowe and Boppy Launch #NeverNotAMom - Published on 01/19/2018
- McCann XBC and Mastercard 'Start Something Priceless' - Published on 01/19/2018
- MullenLowe Launches Work for New Subaru Model - Published on 01/18/2018
- FCB/Six Creates Tool for LGBTQ+ Travelers - Published on 01/18/2018
- DeVries Global and Zippo celebrate the Brand’s 86 years as an Unconventional Canvas - Published on 01/18/2018
- View the charity: water Journey - Published on 01/11/2018
- FCB New Zealand Stresses Importance of Smoke Alarms - Published on 01/11/2018