MullenLowe Lintas and Influential Women unveil Film with Tanishq

For the first time in India, three of the country’s most influential women have come together to launch a film that celebrates the rise and triumph of the modern working woman. MullenLowe Lintas and client Tanishq created a film that features Virginia Sharma, Director, Marketing Solutions, LinkedIn India; Sairee Chahal, Entrepreneur and Founder at SHEROES; and Nandita Das, Actor and Director. The film, featuring work-wear jewelry brand Mia by Tanishq, launched across social media platforms and celebrates the modern working woman who is confident and brings her best to work.

Rajesh Ramaswamy, Executive Director – Lowe Lintas Bangalore said, “When we first talked about Mia, we were quite kicked by the possibilities. But it was only when we thought some more, did we realize that working women don’t really like to express themselves at the workplace. They think if they look good and dress up, they will be judged for that and not the work they do. We found this to be really disheartening, that such conversations and prejudices actually exist. And yet, we looked around and saw so many successful women with admirable careers, amongst our friends and colleagues. This film is a straight-from-the-heart, honest attempt to pay tribute to these women who rise above it all and get down to work, because that’s all that matters.”

Recent Articles

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack…read more
FCB South Africa worked with a South African not-for-profit to publicize their…read more