R/GA and The Ad Council Encourage Broad Voter Participation

Broad participation is the cornerstone of our democracy. R/GA worked with the Ad Council to support the launch of GoVoteBot, the first non-partisan messaging tool to answer any questions citizens may have about the voting process – from how to register, to checking registration, to finding information about poll locations and voting hours.

Developed in partnership with Reply.ai, a startup housed in R/GA's accelerator program, the Facebook Messenger chatbot answers any questions you, your family or friends may have about voting. Check it out here:

https://www.facebook.com/govotebot

One of the barriers to voter registration is that people move. To combat this, ads will run on Facebook targeting users whose profiles indicate they've recently moved along with first-time voters and users in the younger age brackets.

The more people who are informed about voting, the stronger the process. The end goal is to raise awareness – not weigh in on a particular candidate.

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