Raccoons Star in Latest Work from GEICO and The Martin Agency

"Raccoons" is the the latest from GEICO’s "It’s What You Do” campaign. The spot plays off the idea that if you taste something bad, you want someone else to try it too – it’s what you do.

Building off the latest commercial featuring three raccoon buddies scavenging at night, The Martin Agency created an online video series titled “Raccookin'” As the title suggests, it’s an instructional cooking series starring a Raccoon chef. The look and feel of “Raccookin’” took inspiration from the cooking tutorials that seem to pepper everyone’s social media feeds these days. Each of the three videos features a disgusting recipe using freshly scavenged ingredients.

 

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