FCB Hamburg Shows How #Humanity Suits You Best

During Berlin Fashion Week in January 2017, FCB Hamburg and Germany’s biggest donation platform, betterplace.org, launched a new fashion campaign, Epic Escape.

The campaign features out of home posters and digital ads with models wearing clothes that are worn-out and dirty. But the clothes were never meant to be this campaign’s focus; the focus was the models. The models, all Syrian refugees, each have an incredible and moving escape story and the campaign gives them a voice to share those inspiring stories with the public.

The posters all feature the statement, #MenschlichkeitStehtDirAmBesten (#Humanitysuitsyoubest), encouraging everyone to have more compassion. The campaign includes a website, www.menschlichkeit.de, that tells the models’ stories in a documentary style and accepts donations for refugee projects.

more stories like this

McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more
Even the most open-minded people have internalized the implicit bias of…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s…read more