FCB Mexico and Children’s Museum Break Down Barriers

FCB Mexico and Papalote Children’s Museum in Mexico City are working on breaking down walls – their new campaign, “The Wall-Breaker Rope,” is a game designed to bridge the gap between children in different parts of Mexico City.

While there are so many things that separate people – borders, languages, computer screens and distances just to name a few – this game is helping children, regardless of their location or socioeconomic status, play with each other and learn that we are all essentially the same.

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