FCB New York Warns Teens About the Dangers of Smoking

FCB New York created a digital campaign for the Food & Drug Administration Center for Tobacco Products to warn teenagers about the dangers of smoking. When you’re a teen, your lungs are still growing. But if you smoke cigarettes, not so much. Their growth can be permanently stunted. Meet Little Lungs. He’s a stop-motion animated, teen-targeted, media-agnostic dude. He’s game. He’s rad. He’s up for whatever. But he smokes, so he’s stunted. With tragi-comic consequences.

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