FCB New York Helps Dress for Success Celebrate 20th Anniversary with the #OpenDoorProject
FCB New York is working with Dress for Success to help the organization mark its 20th anniversary. To mark the occasion, the international not-for-profit is kicking off the Dress for Success #OpenDoorProject, its first global social movement to empower women.
Founded by second-year law student Nancy Lublin in the basement of a Harlem church in 1997, Dress for Success began as an organization providing clothing to help outfit women for career opportunities. Two decades later, Dress for Success has grown to include a network of 145 affiliates in 23 countries and a broad range of programs – from job training to financial education – to help fulfill its mission of empowering women to achieve economic independence.
To commemorate 20 years and one million women served, Dress for Success is launching its #OpenDoorProject. Women around the world can join the movement by posting a photo of their shoe holding a door open, or a photo of themselves propping a door open with a shoe. In captions, participants will thank the women who opened the door to their success as well as ask them to help spread support for the cause by creating their own Open Door post and tagging it with @dressforsuccess and the hashtag #OpenDoorProject.
The hope is that this simple, beautiful and creative concept will become a universally embraced – and universally shared – symbol of female empowerment. Through these posts, the #OpenDoorProject aims to spread the spirit of gratitude while strengthening the world’s pledge to invest in women’s successes.The #OpenDoorProject has already attracted the support of influencers such as Tory Burch, Rebecca Minkoff, Lisa Loeb, Betty Liu and Tai Beauchamp.
“Dress for Success has been dedicated to empowering women for 20 years,” commented FCB New York CEO Karyn Rockwell. “Now, with the Open Door Project, Dress for Success is providing a global, give-back platform that encourages all women to thank those who opened the door for them. Our hope is that the ripple effect of the Open Door Project will provide inspiration for all women to be strong and open the door for others,” she continued.
Dress for Success has also created a website with further information about the movement and an opportunity to donate to help empower the next generation of women. The #OpenDoorProject is timed to launch the day before the Dress for Success annual gala to celebrate the organization’s anniversary.
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